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Asian woman traveler contemplating outdo

The One Belt One Road Initiative

The 'One Belt, One Road' (OBOR) initiative was unveiled in 2013 by China`s president Xi Jinping.

The initiative is a long-term policy and investment program, which aims to improve infrastructure development and accelerate the economic integration in Central Asia.

The program was built to promote connectivity between the continents of Asia, Europe and Africa, as well as establish and strengthen partnerships, set up all-dimensional, multi-tiered and composite networks, and realize diversified, independent, balanced and sustainable development programs.

As of 2020, 71 countries will take part in representing more than a third of the world`s GDP and two thirds of the world`s population.


The One Belt One Road initiative brings high level of investments from governmental and private sectors, which are expected to reach USD1.3 Trillion by 2030. Many of the hottest 'spots' Eurasia are near the border crossings due to the significant opportunities within the economies of the region. Central Asia faces changes in the international geopolitical order, and its own socioeconomic transitions.

Regional growth, which was at 4.6 percent in 2018, and 4.2 percent in 2019, is only getting increasingly significant. The countries in the area share similar challenges with regard to international positioning, hence creating a power union spot for a new business ecosystem to develop.


One Belt One Road and B&R Duty Free

Image by Jan Huber

Facilities connectivity

By constantly improving the connectivity via infrastructure construction plans, B&R is able to adapt smarter logistic solutions, shorter lead-time of shipments, real time data management and

innovative replenishment systems development (planned to be launched by 2025)


Unimpeded trade 

Reduction of trade barriers and investment limitations allow for new emerging opportunities for travel retail expansion and integration through borders, free trade zones, diplomat stores, industrial parks duty free stations, and dedicated train stops

Analyzing Graphs

Financial integration 

Policies coordination and regional economic integration being developed through the OBOR initiative allow for new travel destinations, visa free movement, cooperation between big and small entities, hence significant increase in travel retail visitors.

Friends at Art Store

People-to-people bonds

The unique experience that OBOR offers allows for new meetings along the less explored parts of the world and gives more opportunities for buyers to enjoy travel retail in various new places.

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